When was nike

He also went on to be featured in Sports Illustrated magazine. In the s, Nike tasted some highs and lows. Aerobics became a massive phenomenon, and that sort of movement required specific shoes.

Nike could have grabbed the opportunity to manufacture and sell aerobics shoes, but they missed that opportunity by a mile. Fortunately, Nike got the chance to redeem itself pretty quickly. In the s through to the s, Nike started to branch out to soccer, golf, clothing, and other fields in sports.

Today, you can see the Nike logo everywhere, from fitness technology to casual wear to workout apparel and, of course, athletic shoes. Apart from using celebrities to attract customers, Nike has acquired many small companies to stay ahead of the competition and further their success. But for now, Hurley International and Converse are some of the major subsidiaries of the sportswear giant. Olympic athletes have also not been left out!

Plenty of effort and some favorable decisions have helped Nike become the successful company we know today, with at least 44, employees all over the world. Nike takes action by instituting its first codes of conduct for factories. While Nike has experienced several highs and lows since its founding in , the company is definitely not going anywhere any time soon, and its future looks brighter than ever.

Sign in. Log into your account. Outrage fermented among the public, with protests against the shoe ware giant at the Olympics and an increased media scrutiny on the plight of sweatshop workers. This came at the same time the company sought to expand its Niketown retail stores, resulting in mass protests around the planned expansions. With protests around college campuses, calls for boycotting the company, and pressure put on its stars like Michael Jordan to denounce the brand, Nike made a concerted effort in to improve the labor conditions of its factories.

It included raising the minimum age among workers, increasing the monitoring of factory conditions, and enforcing U. This was followed by Nike's creation of the Fair Labor Association in , and audit of roughly factories between , and the public disclosure of all of its factory locations in While reports of abuse at the Nike factories still persist, many human rights activists have acknowledged Nike's efforts to have minimized the worst problems at these factories, and the public outcry today over the company's labor conditions is a shadow of what it once was.

The 49ers quarterback had become a lightning rod for controversy after being the first football player to take a knee during the national anthem in protest of police brutality toward black Americans. He received a mix of support and backlash from the public, with some calling him a hero and others criticizing his actions as "un-American. This controversy only intensified with Donald Trump making criticism of the protest Kaepernick started a central talking point in his campaign and, later, presidency.

Fittingly, the ad overlay of the black-and-white photo of Kaepernick's face with the text, "Believe in something. Even if it means sacrificing everything," and the classic Nike slogan, "Just Do It. The ad garnered a predictable mix of support and controversy. Some, seeing Nike's endorsement of Kaepernick as a betrayal of patriotic values, chose to quite publicly announce their boycott of Nike by posting videos of themselves burning their Nike shoes.

Some on the left also took issue with the ad, citing it as an example of "commodity activism," whereby corporations co-opt a social movement for profits. While Nike's taken strides to increase its eco-friendliness, joining the Sustainable Apparel Commission and implementing a number of reusable materials in its clothing, it still has a way to go. The primary environmental criticism following Nike has been its refusal to eliminate hazardous materials from its supply chain.

As pointed out by Greenpeace, this affects everything from factory workers to waterways to consumers. The hazardous chemicals pollute the environment, threaten to poison those who work with them, and allow a potential health risk to persist among users of Nike's apparel. Nike has claimed to be working toward elimination of these toxic chemicals.

Over , most news on Nike has revolved around its political stances. Days before the Fourth of July, the company canceled the release of a sneaker bearing the star American flag of Betsy Ross on the shoe's heel.

Reportedly, this decision came after Colin Kaepernick privately voiced his criticisms of the design to Nike, seeing as the star flag represented America during a time of slavery and has been used in tandem with the Confederate flag by hate groups including the Ku Klux Klan. The choice to drop the shoe nevertheless sparked a media firestorm with conservative pundits and social media commentators criticizing Nike for its lack of patriotism. March 13, — Nike Free hit the ground 10 years ago but its natural motion ethos goes all the way back to Bill Bowerman and the Nike Cortez.

March 04, — Introduced in October , this hidden gem influences the design and construction of modern basketball shoes. Terms of Use Nike Privacy Policy. Fill in your details below or click an icon to log in:. Email required Address never made public. Name required. Follow Following. Sign me up. Already have a WordPress. Log in now.