Why promotional video

The last thing you want is for your potential customer to be distracted. Introduce a character — your central character represents your target market , and struggles with the same problem many of them also experience. Create a distinct personality who your customers either like or aspire to be.

Remember that each story centers on a conflict that leads up to a climax. Your story starts with the problem you designed your product to solve. Use the emotional connection with your character to visualize this. Next, highlight the key benefits of using what you have to offer. This is where additional characters come in — be sure to mix sugar and spice — talk about the technical features but also use humor or sexiness to create desire for your product.

There are several different types of promotional videos that you can use for marketing your business. Let's take a closer look at the four most common types. Promotional videos highlighting your products or services should be more about the experience of your product, not an exploration of its features and benefits that's another type of promotional video, though. Use product promo videos to tell a story about your product—one that makes viewers feel something that they want and can get, with your product.

If you're launching a new product, you should absolutely create a product promo video for it to generate buzz. Product feature videos are a bit more salesy than a standard product video. In these promotional videos, you want to highlight how your product or service benefits users using a more direct approach. You still want them to feel it first, but these are great videos to talk about how your product will change their life because of what it can do. Promotional videos are a great way to let customers and potential customers know more about your brand, who you are, and what you stand for.

They can be a simple overview of your business or in-depth, behind-the-scenes videos with employee interviews, testimonials from happy customers, and more. Event promo videos are a must if you want to drive interest in an upcoming event.

These videos are usually 2—3 minutes long and motivate viewers to attend your event so they don't miss out on the really good stuff. If this is a recurring event, be sure to include clips of previous events and testimonials from your attendees. Videos are excellent for retention. This doesn't mean that text and written content aren't valuable, but it does make a great argument for creating accompanying videos to promote your content, highlight key points, and motivate those who are interested in getting into the details to go read the full piece.

After "what are they? With an online video maker like Promo. Promotional videos have tons of value. Because of that, it can feel overwhelming to get started creating a promotional video that you know is going to either make a huge difference for your business or, well, flop. Fortunately, there's a method to creating great promotional videos.

We're going to walk you through it right now. Like pretty much everything in life, creating a powerful promotional video starts with goal setting. What do you want to achieve with your promo? Focus on what you want your promo to do for your business and you'll have a roadmap you can use to gather the rest of the data, media, and other materials you'll need.

Once you've established a goal, there are three things you'll need to do before diving into video production :. Now that you've established goals and figured out important things like budget, brand voice, and the message you want to share, it's time to expand.

Start by outlining the story you came up with in Step 1. This is just fleshing out your idea, you're not scripting yet. Right now, just focus on developing your message into a story.

How can you share your message in a way that your audience will care? Once you have the outline, you're ready to focus on your angle or how you're going to share the story.

Will you focus on pain points, find an influencer to share your message, or educate your potential customers? Maybe you'll do something else entirely. If you're stuck, return to your goals and consider what your viewers need to know for you to achieve those goals. From there, you should have more than enough information to start scripting your video.

Don't forget to include a call to action! We highly recommend that you storyboard your video at this point. Storyboarding is a way to visualize the storyline of your promotional video. This is where you get into the minutiae of your video—sound effects, voiceovers, camera angles, special effects, etc. Storyboarding will help you identify gaps in your story, gives the rest of your team a guide for production, and helps you make sure that your promotional video is exactly what you want it to be.

Now it's time to produce the video. This is where your story and message start to become real. The production phase includes:. Promotional videos are typically short films that showcase your brand in a succinct manner, that is both informative and entertaining.

The main aim of a promo video is to generate interest and enquiries from your target audience. Due to its flexibility, video can be a highly effective marketing tool that businesses can utilise to their advantage. People from all walks of life can engage with film, worldwide — so even if you don't speak the language, or have no prior knowledge of the subject, you can still watch and listen, interpreting for yourself the message being projected.

Video provides users with an accessible, easily digestible way of taking in information with minimum effort. It doesn't need your full attention, content can be picked up passively — which is why videos are so popular - they are less time-consuming than reading articles or books, and less demanding on the viewer.

When brand colours and logos are integrated well throughout, they can have a lasting impact on the audience, making your brand more memorable.

Used alongside an effective call to action, promo videos can greatly increase goal completions for your business, such as bringing in new customers and enquiries. Video can be a favourable alternative to expensive print solutions — once you have your film you can use it time and time again, without needing to repeatedly spend funds on disposable physical materials.